Ferrero

In 1923 Pietro Ferrero arrived in Alba from his native Dogliani and opened a small workshop. A few years later he moved to Turin, in the zone of San Salvario, near the Porta Nuova train station. Here, in 1946, he created a semisolid block of cocoa, hazelnuts, sugar and palm oil. A form of chocolate that was easy to cut with a knife and eat with bread. He called it Giandujot, but in 1949 it was rebaptised Supercrema, because the product had become spreadable. It was the beginning of a successful product that in 1964 became known in Italy and the world by the name of Nutella.

In 1959 Mon Chéri was born, the praline that is still today a leader in Europe. In 1968 the milk chocolate line called Kinder was born and dedicated to children. In the same year Pocket Coffee was launched. In 1982 Ferrero created Rocher, which more than twenty years later is the best-selling chocolate in the world.

Ferrero — Alba (CN)
www.ferrero.it

Photo: The making of Nutella

CioccolaTÒ 2008

Ferrero

The Giangioiello

The 2008 Golden Bar Award

Chocolate dinner amidst the stars

Out to discover true cru, accompanied by François Pralus and Andrea Trinci